What a project can include
- Visual direction: references, a moodboard and an agreed creative direction.
- Brand identity: logo development, color palettes and typography recommendations.
- Brand guidance: practical rules for using the approved visual identity.
- Product artwork: graphics, patterns and layouts prepared for specified products.
- Business and marketing assets: presentation templates, digital graphics and selected print materials.
- Packaging and label artwork: design prepared against an agreed supplier template where available.
The required formats, number of concepts, review rounds and included source files are defined in the proposal. Printing and physical production are separate unless expressly included.
Designed for
New businesses, brands refreshing their presentation, online sellers building a collection and teams that need consistent visual assets across multiple uses.
From brief to usable assets
- Establish the audience, brand context and intended applications.
- Review a proposed design direction and develop the agreed assets.
- Refine the selected work through the included review stages.
- Prepare approved files and concise usage or production guidance.